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    SEO

    How to Optimize for Google’s Position Zero

    Early on, Google was so confident in their ability to answer our queries that they added a button that said “I’m Feeling Lucky” to their homepage. The button skipped the search results page entirely and took us to the first organic result. Google still has the button on their homepage, and they’re still confident they...

    Internet Marketing

    Where to Start Diversifying Your Traffic in Today’s Digital Landscape

    Google has always presented businesses with unprecedented opportunities to start, sustain, and grow online. It’s also created an unhealthy dependence on the product set for many companies. Shifts in Google search result pages are shrinking the opportunities to earn organic traffic. Everyone is talking about it, including some of the top contributors in our industry....

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