Thanks to mobile devices and major streaming platforms like Apple Podcasts and Spotify, podcast creators now have a rather holistic breakdown of their listeners – including their geographical location. And while the podcasting industry is still deciphering and fine-tuning their internal targeting capabilities, podcasting networks have started partnering with third-party data providers to reach even...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Early on, Google was so confident in their ability to answer our queries that they added a button that said “I’m Feeling Lucky” to their homepage. The button skipped the search results page entirely and took us to the first organic result. Google still has the button on their homepage, and they’re still confident they...
Reporting on paid search performance is the single most impactful element of a PPC engagement between agency and client, even more so than performance. If you’re driving great results from your paid search campaigns and blowing past your client’s goals, what good is it if you can’t effectively communicate that fact or prove it through...