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    The Portent Blog

    News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

    Internet Marketing

    Podcast Advertising: The Pros and Cons of Geo-Targeting

    Thanks to mobile devices and major streaming platforms like Apple Podcasts and Spotify, podcast creators now have a rather holistic breakdown of their listeners – including their geographical location. And while the podcasting industry is still deciphering and fine-tuning their internal targeting capabilities, podcasting networks have started partnering with third-party data providers to reach even...

    SEO

    How to Optimize for Google’s Position Zero

    Early on, Google was so confident in their ability to answer our queries that they added a button that said “I’m Feeling Lucky” to their homepage. The button skipped the search results page entirely and took us to the first organic result. Google still has the button on their homepage, and they’re still confident they...

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    RainGage? Digital Marketing Diagnostics

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    The Portent Tone of Voice Generator

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    RainGage? Content Inventory

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    The Portent Content Idea Generator

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    Portent’s SEO Page Review Chrome Extension

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    The SERP Preview Tool

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    The Marketing Stack Explorer

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